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McDonald's Sundial BillboardInnovative
Chicago Business has a cool article about McDonald's latest Chicago advertising. They've put up a sundial billboard which uses the sun to cast a shadow of the arches onto different breakfast menu items as the day progresses. It has items from 6am to noon:



Apparently the ad agency that came up with the idea, Leo Burnett, had to hire an engineer to help design it.

Submitted by  |  5 comments | Story hits by day
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