Bogey Central Easter Egg
niraj.com
A Niraj
Sanghvi
Website


symbii.com | Something You Might Be Interested In
A collection of funny, interesting, and crazy stories you might be interested in
     
Site Tools


Login/Register
Forgot my password
Click to Register (Why?)


Recent Stories
RSS feed

Recent Comments
Anonymous said: Whether that's true or not, that's...
Posted 1460 days ago

Anonymous said: His wife is an agent, I believe,...
Posted 1460 days ago

Anonymous said: You know it's back when it's 2012...
Posted 1966 days ago

Anonymous said: I've been DYING for a way to insert...
Posted 2130 days ago

Anonymous said: niraj isn't playing by the spirit...
Posted 2358 days ago

Anonymous said: So you know how SNL does 3 weeks...
Posted 2365 days ago

Comments RSS feed


Installments
Rant On...
This Week in 24
This Week in Entourage
Tremendous Upside w/ Dave & Niraj

Fall Out Boy partners with P&GMusic
Apparently in one of their new music videos, Fall Out Boy made a deal for product placement with Procter and Gamble to feature Tag body spray in their video.
Since CD sales are declining but the cost of making a video is not, many musicians have made product placement deals for videos in the last few years. In this deal, Tag essentially underwrote the cost of those downloads for a limited time and put a message to that effect on the band's Web site. Tag also promoted the band in advertising and helped offset the cost of making the video.

At a time when music labels are trying to reduce their promotional costs, deals like this could become more common. "If it offset the cost of the video it sounds like a great idea," said Scott Booker, who manages the alternative rock band the Flaming Lips. He said that younger fans were less likely to perceive such deals as "selling out."

In this case, Fall Out Boy was comfortable with Tag because the brand's ads have a "sarcastic spin," said Pete Wentz, the band's bassist and lyricist. "Given how the industry is right now, you have to come up with new kinds of partnerships, and when you're able to offset the cost of the video, thatís cool. Hiring chimps is not cheap."
Sounds to me like it will be tricky to not let this go to such an extent that your music video becomes nothing more than a commercial for a product (instead of your music).

Submitted by  |  0 comments | Story hits by day
Rate this story:
  • Currently 0.00/5 Stars
  • 1
  • 2
  • 3
  • 4
  • 5
    Currently 0.00/5 Stars, based on 0 votes


More Stories | Post a comment


To reply to the article, click the 'Post a comment' link above. To reply to a specific comment, click on 'Reply to this comment' under the specific comment below.


    Leave a Comment:
    You are not logged in...commenting anonymously.
    Note: All links will be nofollowed.


    This story is more than 6 months old, so comments have been disabled.