Since CD sales are declining but the cost of making a video is not, many musicians have made product placement deals for videos in the last few years. In this deal, Tag essentially underwrote the cost of those downloads for a limited time and put a message to that effect on the band's Web site. Tag also promoted the band in advertising and helped offset the cost of making the video.Sounds to me like it will be tricky to not let this go to such an extent that your music video becomes nothing more than a commercial for a product (instead of your music).
At a time when music labels are trying to reduce their promotional costs, deals like this could become more common. "If it offset the cost of the video it sounds like a great idea," said Scott Booker, who manages the alternative rock band the Flaming Lips. He said that younger fans were less likely to perceive such deals as "selling out."
In this case, Fall Out Boy was comfortable with Tag because the brand's ads have a "sarcastic spin," said Pete Wentz, the band's bassist and lyricist. "Given how the industry is right now, you have to come up with new kinds of partnerships, and when you're able to offset the cost of the video, thatís cool. Hiring chimps is not cheap."