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Tremendous Upside w/ Dave & Niraj

The new UPS ads are bullshitRants
I meant to post this when I first saw the new UPS ads, but better late than never.

I'll admit it, as much as I hated the guy, there was still something interesting in watching him form simple drawings on a whiteboard while explaining different UPS services.

But the new series of ads have all shattered that new style of ad by adding animation to the whiteboard. Now it's no longer a guy with the ability to quickly draw something cool and then change it into something else on the fly, but instead it becomes apparent that there's a reason all the drawings look so perfect...there's CGI involved. It disrupts your focus and ruins what made the ads so captivating to begin with.

With animation:




Without animation:
(And I really do dislike him. I can't pinpoint what it is. I think it's a combination of him being a smug bastard, the way he starts out by saying "Ok" and then the name of some service as if I had asked about it, and the way he adds something pointless to the drawing as the commercial ends. Or because he looks like he should be in a Mac commercial. Hmmm....maybe I have pinpointed it after all.)

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